Growth Strategy
Our client foresaw the growth of the Nigeria automotive industry and wished to identify its potential growth options in that country
Sector: Automotive
Service: Strategy, M&A
Context
The client is a Middle East-based owner of automotive dealerships in numerous countries and already had a footprint in Nigeria.
It wished to understand its growth options in that country and develop a coherent strategy for growth.
Approach
Arena Partners undertook detailed industry research to establish market size, analysed competitor activity and presence, determine the regulatory landscape, identified key trends and their impact, and identified
key industry value drivers.
A detailed review of the existing business in Nigeria allowed for an objective assessment of assets that could be leveraged for growth.
The client’s risk appetite and portfolio return aspirations were also established.
Impact
Worked with the client to clearly understand the growth options available to it, prioritised these and developed a growth strategy and attendant investment costs associated with selected growth options.
The client has become one of the leading auto players in the Nigeria market.